1.The generation born in the 50sIt is basically without a doubt that the most favorite and prevalent form of Chinese culture is various operas for the post-60s. If you take a walk in the morning or after dinner, you can find many seniors walking with a radio broadcasting classic operas such as Huangmeixi. The melodious tunes, as well as fine lyrics, are so inviting to them that many of the elderly enjoy listening or even singing operas when they feel bored or tired.
To briefly make an introduction, Chinese opera is mainly composed of folk song, dance, rap, and farce. It originated from the primitive song and dance and is a comprehensive stage art style with a long history. After the Han, Tang, Song and Jin Dynasties, a relatively complete opera art was formed, which is composed of literature, music, dance, art, martial arts, acrobatics and performing arts, with more than 360 types. It is characterized by the aggregation of many art forms with one standard and is also the embodiment of their respective personalities in the common nature. Chinese opera, Greek tragedy and comedy, and Indian Sanskrit opera are called the three ancient drama cultures in the world. After a long-term development and evolution, it has gradually formed five major opera types, namely Peking Opera, Yue Opera, Huangmei Opera, Ping Opera, and Yu opera.
From another aspect, in the early years when there are little recreational activities, listening to or seeing operas is a rare and precious experience for them. The old generation tends to be a little rigid that they sniff at popular love songs, and won’t be able to accept new things easily. In such a condition, traditional operas that convey traditional moral stories become the top choice for them even in the 20th century.
2.The generation born in the 70sWhat impresses this generation the most maybe some films or TV series adapted from classic Chinese masterpieces. In 1958, Beijing TV, the predecessor of China central television, began a pilot program, marking the birth of China's television industry. On December 26, 1970, the first color TV set was born in Tianjin 712 factory. In early 1978, several major cities, including Beijing, began rationing small quantities of color TV sets imported from Hungary and Japan by ticket. In 1978, the state approved the former Shanghai television plant that is now the Shanghai radio and television group to introduce the first color TV production line from abroad, completed in 1982. With the improvement of living conditions, more and more urban and rural residents are buying color TV sets. Since then, color TV has entered the popularization stage in China. It can be seen that the post-70s grew up with the development of the films and television industry in China. The most unforgettable experience for many of them was to see films outdoor with their friends in the village.
The Monkey King, which was produced by Shanghai Animation Film Studio and screened in 1964, is a sensational work at that time. It is adapted from one of the four famous novels The Journey to the West in the form of animation which presents the legendary experience of the protagonist Wu Kong in a concentrated and prominent way through the story of Monkey King making trouble in the dragon palace and fighting against the heaven. The animation not only grasps the essence of the original work but also can carry on the plot arrangement and the image description according to the children's appreciation of psychology. Therefore, the whole film is magnificent in the scene, vivid in the image, and full of twists and turns in the plot, with unique artistic colors, which is the main reason why the film can be called the immortal work of Chinese animation. As a classic of Chinese animation, it has influenced generations of people and is a monument in the history of Chinese animation.
There are also some excellent works such as the different conversion of Dream of the Red Chamber and Teahouse, which company the growing of the generation. These works not only enrich the post-70s boring life but also excite their interest in learning about traditional Chinese culture. Those works broaden the insight and scope of knowledge of that generation and spur their vivid imagination, which can’t otherwise be achieved.
3.The generation born in the 90sThe generation born in the 90s experiences huge development of China, be it in our modern technology or the international status. They have more access to information and new things compared with generations before. In such a background, many brands combine Chinese culture to promote its products through the Internet, which made Chinese element goes viral. The most successful case is the Imperial Palace, which magnified its advantage to promote its products with Chinese culture. The Imperial Palace was built in 1925, but for the generation born after 1990, it actually started to come into the spotlight until 2008, when the center of cultural and creative products was established for the Imperial Palace. Selling cultural and creative products is a new model pioneered by the Palace Museum in China, visitors can buy notebooks, bookmarks, and other stationery with vivid characters in history. By the end of 2016, the Palace Museum had developed 9,170 cultural and creative products, and the sales revenue of cultural and creative products in 2016 exceeded 1 billion yuan.
Further to this point, the Palace Museum has been creating new selling modes such as cooperating with brands from different industries, which further popularizes Chinese fashion. Till now, the Palace Museum has cooperated with 18 brands such as Oreo, McDonald's, Kindle, Philips, and so on. And Chinese fashion has become a keyword for these years.
Altogether, Chinese culture is evolving with the times and is presented in various attracting forms. For people of different generations, the impressions and keywords of traditional culture various with the age as well, but the passion and respect to the culture won’t change. The youngsters are finding new ways to illustrate profound traditional Chinese culture byways of combining new technologies and new social topics that our cultural products have now been a hit in the world due to its variability, diversity, and rich connotation.